We are getting exposed to new technologies every year. The tool that you used a couple of years back, has been completely overturned by a new competitor.

With the change in this tech space, the face of B2B sales is also changing. Consider the era of early 2000, where call centers were booming and we were introduced to the new word called Outsourcing.

During those days companies used manual call tracking software, where they would listen to the support executive calls and track them manually using a couple of hard-hit software.

But then the technology changed and companies started using cold calling for their outbound sales. Till-date we have been using cold calling in most industries.

Though SaaS companies like Salesforce changed the way we look at Cold calling and introduced a new technique and names them Cold Calling 2.0.

The reason to mention this era and tools is to understand how technology is changing very fast and companies that adapt to these new changes tend to survive and other decay slowly.

Now the recent few years have seen a huge market for new SaaS companies and technology too. One such technology is Conversation Intelligence. Now with the coming of this technology, the B2B sales are not going to be the same forever.

It is going to change and this niche is going to be flooded with different tools like how the CRM space is overflowing today.

Before we jump on to the list of tools, let’s understand Conversation Intelligence in brief.

With the use of Artificial Intelligence and Natural Language Processing, Conversation Intelligence is a sales training and coaching software that helps companies improve their chances of closing the deals.

It relies on your sales activities and records like demo calls, sales calls, transcripts, used by sales reps. This helps managers and leaders to forecast and increase their revenue goals.

We have listed below the best tools after researching, using, and getting a hand with them for quite some time.

Here are the 7 Best Conversation Intelligence Software In the market right now

  1. Gong
  2. Chorus
  3. Convin
  4. ExecVision
  5. Refract
  6. Tethr
  7. Jiminny

Now let us discuss each of these software individually.

Gong

Gong is one of the pioneers in the Conversation Intelligence category. It aims to empower the revenue team by analyzing your remote sales team, your deals, and your market.

With its solid technology, this tool captures and visualizes customer interactions so that you can improve the Churn and hurdle the risks.

Gong’s topic detection technology is issued a patent that protects your technology for understanding topics in customer conversations.

Widely used by Sales Leaders, Frontline Sales Managers, and Account Executives to get more insights from the sales activities.

Top Features:

  • Call Analytics
  • Training
  • Agent Performance Management
  • Feedback

Integration:

  • Google Calendars
  • Salesforce
  • Hubspot
  • Salesloft
  • Zendesk
  • Aircall
  • Zoom
  • Meet

Pricing: Custom Pricing

Chorus

Chorus is also one of the top tools that fall in the Conversation Intelligence category.

The conversations that are done over the call or video have a lot of potential to improve the productivity of the sales team. Keeping this in mind, Chorus has built its product that helps the sales team win more deals and train the sales reps too.

It records your conversations from demo calls and videos and helps to understand what influences the conversation outcomes. This tool has been widely used by Sales leaders, Sales Teams, SDR Teams, and sales enablement.

Top Features:

  • Call Recording
  • Call Analysis
  • Coaching Materials
  • Customer Scoring
  • Speech-to-Text

Integration:

  • Zoom
  • Meet
  • Skype
  • RingCentral
  • Outreach
  • Oracle
  • Hubspot
  • Salesforce
  • Slack

Pricing: Custom Pricing

Convin

With the increase in the demand for CI technology, a lot of new tools have been added in the category. One such outstanding tool is Convin. This Bengaluru-based startup is a platform for growing sales teams that helps them replicate their top performers to close more deals.

With the combination of AI, ML, and NLP, Convin helps organizations to develop and customize their sales playbook that helps new employees for better learning.

Any organization with sales leaders, sales representatives, sales managers, and account executives can use Convin to increase their revenue.

Top Features:

  • Call Insights
  • Fast-track Onboarding
  • Market Intelligence
  • Replicate Closures
  • Performance Management
  • Training Management

Integration:

  • Hubspot
  • Aircall
  • TalkDesk
  • InsideSales
  • Salesforce
  • Outreach
  • Google
  • RingCentral
  • Five9

Pricing: Custom Pricing

ExecVision

ExecVision is the only tool that aims to change human behavior with its Conversation Intelligence technology. It helps to increase your performance and improve decision-making skills. When sales leaders have data, it becomes easy for them to make decisions, but without actionable insights, the data is of no use.

ExecVision uses these insights from customer interactions and translates them to scale the performance of marketing, support, sales, and product teams.

Top Features:

  • Sales Coaching
  • Conversation Librarires.
  • Smart Alerts.
  • Performance Dashboard
  • Playbook Creation
  • Speech-to-Text

Integrations:

  • Amazon Chime
  • Avaya
  • AWS
  • BlueJeans
  • Cisco
  • SAP
  • Salesforce
  • Hubspot
  • Zoho
  • Microsoft Dynamics 365

Pricing: Custom Pricing

Refract

Every sales conversation, demo calls, and Email contains a stash of insights. Utilizing these insights into actionable data is what Refract does. This London based company aims to improve the needs of the market by identifying and enhancing every sales conversation.

When humans are in charge of sales activities, errors are unavoidable. And Refract allows sales management to identify, improve, and analyze the costly mistakes that the sales team makes every day.

Top Features:

  • Replicate Top Performers
  • Coach at Scale
  • Improve the onboarding
  • Triggered Learning
  • Call Recording

Integrations:

  • Salesforce

Pricing: Custom Pricing

6. Tethr

Tethr is another one of the best conversation intelligence software to use. Tethr tries to power the listening enterprise with its top features. Unlike any of the speech analytic tools, Tethr tries to improve the insights through the data received from customer conversations.

The data can either be from emails, chats, videos, emails, etc.

Organizations can use this data to improve customer experience, sales, and also reduce operating costs.

Tethr aims to envision a world where every customer call is being heard and thus transform companies into a listening enterprise.

Compared to other tools in the list, Tethr aims to provide values and features to not only the sales but extend its vision to Product, technology, marketing, Finance, and Customer care.

Top Features:

  • Sales Call Management With Phone Calls And Chat.
  • Call Recording
  • Speech Analytics
  • Call Searching
  • Helpdesk Management With Phone Calls

Integrations:

  • Salesforce
  • Audiocodes
  • Broadsoft
  • Cisco
  • Avaya
  • Five9
  • Skype
  • Talkdesk

Pricing: Custom Pricing

7. Jiminny

Also called as Spotify for sales calls, Jiminny is an All-in-one solution for your customer and sales conversation analysis. Like other tools in the list, this also works on the same technology of AI and ML.

With the mission to help your teams grow at a faster pace, Jiminny uses the data from calls and meetings to analyse and transcribe the conversations and give real time insights.

This conversation intelligence platform has allowed sales leadership, team leaders, and other teams to efficiently listen to conversations that are happening on the sales floor at key stages of the sales process.

Top Features:

  • Live Coaching
  • Call coaching
  • Real-time Playbooks
  • Measure Video Emotion
  • Speech-to-Text

Integration:

  • Salesforce
  • Hubspot
  • Pipedrive
  • Copper
  • Zoom
  • Slack
  • Outreach
  • Zoho
  • Aircall
  • RingCentral
  • WebEx

Pricing: Custom Pricing

Conclusion:

Though organizations have CRM’s to address their customer problems, there are a lot of unexplored territories that these big dashboards cannot cover. The insights from sales and customer data are one such gap that no other tools have a possible cover.

Understanding these actionable data is critical for any company to win over its customers.

Moreover, companies already are using new-age tech tools like Chatbots, live chat, speech to text conversion, and many more to unwrap the conversations and help teams to scale their conversions.

Conversation Intelligence is such Sales Technology that is beyond the CRM’s and is developed in a way to maximize the customer base in the near future.

There are other tools already coming up in the market. If you feel we missed any other tool in the list, feel free to comment or reach out to us for getting listed.